Explore Options for the Future of the Tourism Attractions Board

Project Updates as at 31 May, 2017

Status: Closed

  • The project has achieved the target outcome desired by Cabinet and has been closed. A Project Closure report has been finalised.
  • The project focused on the implementation of a number of improvement initiatives and has resulted in:
    • An overall increase of visitors to the Pero St James site by 58%, of which 22% resulted from the introduction of new cruise line tours.
    • Savings of CI $24,000 per annum was achieved as a result of the relocation of TAB Administration offices to Pedro St. James, from rental accommodation.
    • Lease of the café to a private sector entity, which commenced February 2017. This has provided additional revenue of CI$18,000 per annum with an additional 3% commission of gross sales of the Café, which is yet to be fully realised.
    • Additional customer benefits through the expanded facilities and services that are available.
    • Development of a Strategic Marketing Plan for the TAB that provides strategic direction for more transformational change.

Project Updates as at 30 November, 2016

Status: Project Execution

As reported in the May 2016 Update Report, the administrative offices for the Board were relocated from leased accommodation.  This has reduced costs by $25,200 per annum. A Marketing and Strategic plan has now been completed. The first phase, covering Pedro St James and the Botanic Park has been approved by the Board and implementation has commenced.  Phase II, which covers other entities, has been submitted and is awaiting Board approval.  Two new tours have accounted for an increase in admissions of approximately 13%.


Project Updates as at 25 May, 2016

Related EY Recommendations:
39 – Restructure Tourism Attractions Board

PROJECTS ASSIGNED TO: MINISTRY OF DISTRICT ADMINISTRATION, TOURISM AND TRANSPORTATION (DAT&T)

Minister: Hon. Moses Kirkconnell

Project Sponsor: Mr. Stran Bodden, Chief Officer

Overview (taken from Cabinet’s Project Future Programme Brief): This project aims to take forward a number of the specific ideas for the future activities of the Board, which were put forward in the EY report, with the twin aims of developing the five tourism products overseen by the Board in the most effective way and reducing overall cost to Government . This project is actively pursuing the use of private sector contracts and partnership arrangements, while retaining public ownership.

Status: In Project Execution.

Ministry/Portfolio Update:

  • The Tourism Attractions Board (TAB) Administrative Office has moved from leased accommodation to the Pedro St. James Site.
  • New cruise line tours have been added to Pedro St. James.
  • Expressions of Interest have been requested for the lease of the Café.  A lease should be signed next week to commence 1 October 2016.
  • A Strategic Planning Retreat has taken place and a Report of Recommendations has been produced.
  • A Strategic Marketing Plan for Pedro St. James and Queen Elizabeth II Botanic Park has been produced and accepted by the Board.  The remaining TAB entities are to be added to the Strategic Marketing Plan.
  • The TAB Strategic Plan is to be produced by 30 July 2016.